I am super excited to share with you all this amazing new store, Lulamae Boutique, owned by one of TBS’s lovely readers, Tamara Veltre. This is Tamara’s FOURTH Lulamae store - pretty impressive for a small independent fashion label huh?!
“The store’s design concept is based on the magical world of theatre, where the customer literally steps ‘back stage’ for her costume change and then leaves the store transformed.
The fitout was designed by award winning architects, Breathe Architecture, who curated the space with a palette of fabric, rope, recycled timbers and digitally printed plywood.
The ‘audience’ as they walk into the store and onto the stage, past a backdrop of velvet curtains, past the mannequins at stage left and stage right, past the wooded field with the mountains and romantic village in the distance can’t help but be connected to that fairytale nostalgia that touches all our hearts.”
Wow. It really is like stepping into a fairytale. Melbournites, go check it out!
Level 2 Shop 241 Melbourne Central, Melbourne, Vic 3000
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